Business Intermediate Premium

Strategic Brand Management Virtual Internship

In this 12-week virtual internship, students will develop a comprehensive brand strategy for a client, including market research, positioning, messaging, and marketing campaign planning. They will gain hands-on experience in brand management, consumer insights, and campaign execution, preparing them for careers in marketing, brand management, and strategic consulting.

weeks
11 tasks
0 enrolled
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Track price: $49.00

Track Overview

This track provides hands-on experience and real-world projects to build your skills.

Tasks & Milestones

Task 1: Consumer Insights Survey

Intermediate

Design and distribute a survey to gather data on the target audience's demographics, psychographics, and brand preferences.

10 hours

Task 2: Competitive Analysis

Intermediate

Conduct a comprehensive analysis of the key competitors in the market, including their positioning, marketing strategies, and strengths and weaknesses.

12 hours

Task 3: Industry Trends Analysis

Intermediate

Analyze industry trends and their potential impact on the brand's strategy and marketing efforts.

8 hours

Task 1: Brand Positioning

Intermediate

Define the brand's unique value proposition and develop a positioning statement that differentiates it from competitors.

8 hours

Task 2: Brand Messaging Framework

Intermediate

Develop a brand messaging framework that includes the brand's personality, tone, and key messaging pillars.

10 hours

Task 3: Brand Identity Design

Intermediate

Create a brand identity system, including a logo, color palette, and typography, that visually represents the brand's positioning and messaging.

12 hours

Task 1: Marketing Channel Selection

Intermediate

Analyze the target audience's media consumption habits and select the most effective marketing channels to reach them.

8 hours

Task 2: Campaign Plan Development

Intermediate

Create a comprehensive marketing campaign plan that includes goals, tactics, timelines, and key performance indicators.

15 hours

Task 3: Campaign Budget and Resource Allocation

Intermediate

Develop a campaign budget and allocate resources to the various marketing tactics and activities.

10 hours

Task 1: Presentation Preparation

Intermediate

Create a professional presentation that communicates the brand strategy and marketing campaign plan to stakeholders.

12 hours

Task 2: Stakeholder Engagement

Intermediate

Present the brand strategy and marketing campaign plan to stakeholders and gather their feedback.

8 hours

Prerequisites

  • • Basic marketing principles
  • • Data analysis skills

Certificate

Certificate of Completion

Earn a certificate upon successful completion