Marketing Intermediate Premium

Programmatic Advertising Virtual Internship

In this Programmatic Advertising Virtual Internship, students will learn to leverage data-driven, automated ad buying to optimize digital advertising campaigns and maximize ROI. They will gain hands-on experience with industry-leading tools and platforms, developing the skills needed to excel in a fast-paced, digital marketing environment.

weeks
4 tasks
0 enrolled
Sign In to Purchase - $49
Track price: $49.00

Track Overview

This track provides hands-on experience and real-world projects to build your skills.

Tasks & Milestones

Programmatic Advertising Landscape

Intermediate

Analyze the programmatic advertising ecosystem, including the various platforms, technologies, and stakeholders involved.

8 hours

Audience Segmentation and Targeting

Intermediate

Develop an audience segmentation and targeting strategy for a programmatic advertising campaign.

12 hours

Programmatic Campaign Optimization

Intermediate

Analyze campaign performance data and implement optimization strategies to improve the ROI of a programmatic advertising campaign.

15 hours

Programmatic Advertising Strategy and Roadmap

Intermediate

Create a comprehensive strategy and roadmap for implementing programmatic advertising within a digital marketing campaign.

20 hours

Prerequisites

  • • Basic understanding of digital marketing principles
  • • Familiarity with data analysis and reporting

Certificate

Certificate of Completion

Earn a certificate upon successful completion