Predictive Analytics & Marketing Attribution Virtual Internship
In this advanced virtual internship, students will learn to use data science and predictive modeling to optimize marketing campaigns, measure ROI, and make data-driven decisions. They will gain hands-on experience with tools like Google Analytics, SEO, social media, email marketing, and PPC to analyze campaign performance and uncover insights that drive marketing strategy.
Track Overview
Tasks & Milestones
Exploratory Data Analysis
AdvancedPerform exploratory data analysis on a marketing dataset to understand the data and identify potential predictors.
Predictive Modeling
AdvancedBuild and evaluate a predictive model to forecast a marketing outcome.
Predictive Analytics in Action
AdvancedApply predictive analytics to optimize a marketing campaign and measure its impact.
Understand Attribution Modeling
AdvancedExplore different attribution modeling techniques and their applications in marketing.
Implement an Attribution Model
AdvancedBuild and apply an attribution model to a marketing dataset.
Optimize Marketing Campaigns with Attribution
AdvancedUse attribution modeling to optimize a marketing campaign and measure its impact.
Customer Segmentation with Predictive Analytics
AdvancedDevelop a predictive model to segment customers and inform marketing strategies.
Predictive Content Personalization
AdvancedUse predictive analytics to personalize content and offers for customers.
Predictive Campaign Targeting
AdvancedApply predictive analytics to optimize campaign targeting and improve performance.
Capstone Project
AdvancedAnalyze a marketing dataset, build predictive models, implement attribution modeling, and optimize marketing campaigns.
Prerequisites
- • Basic understanding of marketing principles
- • Familiarity with data analysis and statistics
Certificate
Certificate of Completion
Earn a certificate upon successful completion