Mobile Marketing & App Growth Hacking Virtual Internship
In this virtual internship, students will gain expertise in mobile user acquisition, app store optimization, in-app marketing, and leveraging mobile data to drive growth. They will learn to develop and implement effective mobile marketing strategies, optimize app visibility and conversion, and utilize data-driven insights to fuel app growth.
Track Overview
Tasks & Milestones
Paid User Acquisition Campaign
IntermediateDesign and launch a paid user acquisition campaign for a mobile app, analyzing performance and optimizing the campaign based on key metrics.
Organic User Acquisition through Content Marketing
IntermediateDevelop and execute a content marketing strategy to drive organic user acquisition for a mobile app.
Comprehensive App Store Keyword Research
IntermediateConduct thorough keyword research to identify the most relevant and high-performing keywords for a mobile app's app store optimization.
App Metadata and Creative Optimization
IntermediateOptimize a mobile app's metadata and creatives (e.g., title, description, screenshots, videos) to improve visibility and conversion in app stores.
In-App Messaging Campaign
IntermediateDesign and execute an in-app messaging campaign to drive user engagement and retention for a mobile app.
Push Notification Strategy and Implementation
IntermediateDevelop and implement a push notification strategy to drive user engagement and retention for a mobile app.
Mobile App Analytics Implementation
IntermediateImplement a comprehensive mobile app analytics solution and configure tracking for key user actions and events.
Data-Driven App and Marketing Optimization
IntermediateAnalyze mobile app user behavior and performance data to identify opportunities for optimization and make data-driven decisions.
Prerequisites
- • Basic understanding of digital marketing
- • Familiarity with mobile app development and user experience
Certificate
Certificate of Completion
Earn a certificate upon successful completion