Business Intermediate Premium

Digital Marketing Analytics Virtual Internship

This 12-week Digital Marketing Analytics Virtual Internship is designed to develop expertise in using data visualization, web analytics, and marketing attribution models to measure, optimize, and drive digital marketing strategies and campaigns. Interns will learn to leverage tools like Excel, SQL, Tableau, and Power BI to collect, analyze, and present data-driven insights that inform and improve marketing performance. Through a series of hands-on projects, they will gain practical experience in requirements gathering, business process modeling, and data-driven decision making. By the end of the internship, participants will have a portfolio of work showcasing their ability to leverage data and analytics to drive digital marketing success.

weeks
5 tasks
0 enrolled
Sign In to Purchase - $49
Track price: $49.00

Track Overview

This track provides hands-on experience and real-world projects to build your skills.

Tasks & Milestones

Defining Digital Marketing Metrics

Intermediate

Identify and define the key metrics and KPIs used in digital marketing

4 hours

Setting up Google Analytics Tracking

Intermediate

Implement Google Analytics tracking on a website and configure the platform for data collection

5 hours

Creating a Digital Marketing Dashboard in Tableau

Intermediate

Build a comprehensive dashboard to visualize and analyze digital marketing performance data

8 hours

Applying Attribution Models to Analyze Campaign Performance

Intermediate

Analyze a digital marketing campaign using different attribution models and compare the results

8 hours

Capstone Project: Digital Marketing Performance Analysis and Optimization

Advanced

Analyze a comprehensive digital marketing dataset, generate insights, and develop a data-driven optimization plan

30 hours

Prerequisites

  • • Basic understanding of digital marketing concepts
  • • Familiarity with spreadsheet software (e.g., Excel)
  • • Analytical mindset and interest in data-driven decision making

Certificate

Certificate of Completion

Earn a certificate upon successful completion