Marketing Intermediate Premium

Conversational Marketing with Chatbots Virtual Internship

In this virtual internship, students will learn how to design and implement chatbot experiences to automate lead generation, customer support, and other marketing functions. They will gain hands-on experience in building conversational interfaces, integrating chatbots with marketing tools, and optimizing chatbot performance to drive business results.

weeks
4 tasks
0 enrolled
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Track price: $49.00

Track Overview

This track provides hands-on experience and real-world projects to build your skills.

Tasks & Milestones

Analyze Chatbot Use Cases

Intermediate

Research and analyze various use cases of chatbots in marketing, including lead generation, customer support, and e-commerce.

8 hours

Build a Lead Generation Chatbot

Intermediate

Design and develop a chatbot to automate lead generation for a fictional marketing agency.

20 hours

Integrate Chatbot with Marketing Automation

Intermediate

Integrate a chatbot with a marketing automation platform to automate lead nurturing and customer support.

16 hours

Optimize a Customer Support Chatbot

Intermediate

Analyze the performance of a customer support chatbot and implement optimization strategies to improve its effectiveness.

12 hours

Prerequisites

  • • Basic understanding of digital marketing principles
  • • Familiarity with HTML, CSS, and JavaScript

Certificate

Certificate of Completion

Earn a certificate upon successful completion