B2B Product Management Virtual Internship
In this advanced B2B Product Management virtual internship, students will learn to build enterprise-level products for business customers. They will navigate complex sales cycles, manage cross-functional stakeholders, and deliver high-impact solutions. Upon completion, students will be equipped with the skills to thrive as a product manager in the B2B space.
Track Overview
Tasks & Milestones
Analyze a B2B Customer Persona
AdvancedIn this task, students will research and analyze a B2B customer persona, identifying their key pain points, decision-making criteria, and preferred communication channels.
Map a B2B Sales Cycle
AdvancedIn this task, students will map out the typical sales cycle for a B2B product, identifying the key stakeholders, decision-making process, and potential roadblocks.
Develop a B2B Product Strategy
AdvancedIn this task, students will create a comprehensive product strategy for a B2B product, including the target market, key features, and go-to-market approach.
Create a B2B Product Roadmap
AdvancedIn this task, students will develop a comprehensive product roadmap for a B2B product, incorporating data-driven decision making and stakeholder input.
Develop User Stories for a B2B Product
AdvancedIn this task, students will create a set of user stories for a B2B product, ensuring that the needs of key stakeholders are addressed.
Optimize a B2B Product with A/B Testing
AdvancedIn this task, students will design and implement an A/B test to optimize the performance of a B2B product, using data-driven decision making to drive product enhancements.
Capstone Project: B2B Product Solution
AdvancedIn this culminating project, students will develop a comprehensive B2B product solution, including the strategy, roadmap, and delivery plan.
Prerequisites
- • Familiarity with product management principles
- • Experience with Agile methodologies
- • Strong analytical and problem-solving skills
Certificate
Certificate of Completion
Earn a certificate upon successful completion