Marketing Intermediate Premium

B2B Lead Generation Virtual Internship

In this B2B Lead Generation Virtual Internship, students will learn how to implement integrated marketing tactics to attract, nurture, and convert high-quality leads for B2B companies. Through hands-on projects, students will gain experience in leveraging various digital marketing channels, including SEO, social media, email, and content strategy, to generate and qualify leads. By the end of the internship, students will have a portfolio of work demonstrating their ability to drive lead generation and contribute to the growth of B2B organizations.

weeks
4 tasks
0 enrolled
Sign In to Purchase - $49
Track price: $49.00

Track Overview

This track provides hands-on experience and real-world projects to build your skills.

Tasks & Milestones

Analyze the B2B Buyer's Journey

Intermediate

In this task, students will research and analyze the typical B2B buyer's journey, identifying the key stages and the marketing tactics that can be used to effectively engage with potential customers at each stage.

8 hours

Conduct a Website Audit

Intermediate

In this task, students will perform a comprehensive audit of a B2B company's website to identify opportunities for improvement in lead generation and conversion.

12 hours

Design and Implement a Lead Nurturing Email Campaign

Intermediate

In this task, students will create and execute a lead nurturing email campaign for a B2B company, using marketing automation to streamline the process.

15 hours

Create a Lead Generation Performance Dashboard

Intermediate

In this task, students will develop a comprehensive dashboard to track and report on the performance of their lead generation campaigns.

10 hours

Prerequisites

  • • Basic understanding of digital marketing principles
  • • Familiarity with common marketing tools and platforms

Certificate

Certificate of Completion

Earn a certificate upon successful completion